16 Apr 2015
The change comes to ensure that Google offers mobile users the best possible content and experience.
With more and more web searches conducted from a mobile device, Google is rolling out a change in its algorithm to ensure that mobile-friendly content is given priority in its search results.
Regardless of how good your web content may be, if it does not offer a mobile-optimised user experience by default, Google will in effect ‘downgrade’ your ranking when a search is conducted from a mobile device.
If your site is not mobile-friendly it could lose its current position in the search rankings meaning you may be losing crucial clicks to your competitors.
If you want to be sure your website is ready for Google’s updates, they have developed a Mobile Friendly Test which, not surprisingly, allows you to test if your website is mobile friendly!
It analyses a URL and produces a report on whether or not the page has a mobile friendly design, identifying common issues such as:
Additionally, Google have also provided a Webmaster's Mobile Guide which gives you handy tips on how to create and improve a mobile site.
Our UX Consultants would be happy to talk you through the changes in further detail and offer you some advice on optimising your website. Contact us today and don’t lose out on valuable search traffic.