A company’s website is one of its most important marketing tools. Websites are always content-driven, developed with key audiences’ objectives at their core, and provide data and analytics to allow the application of insight to continuously improve marketing efforts.
We work with organisations, large and small, to get under the skin of their users and deliver highly flexible websites and customer engagement portals that have improved ROI, deliver enhanced relationships and provide personalised content to a variety of audiences.
We are a combination of expert creatives, UX consultants and web developers with over 50 years' collective experience in website strategy, design and build. Our work is award-winning, with many of our projects taking home accolades from global awarding bodies including the prestigious Interactive Media Awards.
We have built websites and customer engagement portals using best of breed content management systems in .NET technologies including Sitecore and SharePoint. And let’s not forget our expert Quality Assurance team who test all of our work independently to make sure it works beautifully.
Developing your digital strategy
We will get under the skin of your users to understand what makes them tick, what their needs are, what technology they currently use and how good they are with it.
We start with our bespoke Discovery and Creative phase where we create personas, mood boards and wireframes to paint the full picture of what the digital experience should be, separating content and information architecture from creative design to examine each one in detail before we bring them together into a look and feel.
We then use the data and insight gathered in the early stage of the project to design a user-centric website which adds value to your business and underpins your marketing strategy.
Building your responsive website or customer engagement portal
Following on from identifying your information architecture and functional requirements, our experienced web developers will work their magic on creating an engagement portal which meets your business objectives allowing you to:
- Generate more high-quality leads
- Grow the quantity and quality of relationships with your core audiences
- Increase the volume and value of communication to, from, and among your core audiences
- Ensure your digital activities and processes are strategically aligned
- Better use your digital channels to better understand and define the needs of your core audiences
- Enhance your brand and reputation
Our solutions are cross-browser and cross-device optimised to make the overall user experience a more pleasant and intuitive one. As standard, we build websites that are accessibility compliant with experience in developing at each level of the Web Content Accessibility Guidelines 2.0 (WCAG) - Level A, Level AA and Level AAA.
How can ClearPeople help?
We’ll provide expert advice on the best technology with which to develop your website or customer engagement portal and work with you to develop a digital strategy to enhance your relationship with your key audiences. Our award-winning designers will create a responsive website or customer engagement portal with marketing automation and personalisation capabilities that will massively improve your lead generation and specific campaign objectives.