To create the best user experience, we must first thoroughly understand your business, your objectives and your users. To do this we use a variety of activities very much focused on uncovering key business goals and your user’s expectations. We identify their key motivations and behaviours and work with you to deliver the best experience to meet their needs.
From competitor analyses and audience surveys to focus groups and empathy mapping workshops, we are expert researchers and have access to numerous data and information sources that can provide invaluable insight and user intelligence to inform the very best online experiences for your users.
We’ll get under the hood of your organisation and your business objectives as well as swotting up on what your users really need, turning these requirements into actionable deliverables and essentially answering the questions “what should the solution do and why?”
Producing high quality content is key to user engagement. Content mapping is one of the key components to a successful content strategy. At a high level, it is the process of defining what content should be delivered to what people at what time.
Journey maps are a series of interactions a person has whilst attempting to accomplish a goal with a solution. Journey mapping help us to help you understand and address user needs and pain points.
A digital solution will only be successful if users can quickly and easily find the information they need. Through card sorting and tree testing techniques, our IA experts help to design an information architecture that helps your users reach their end goal as easily as possible.
Wireframes and Prototypes
Wire-framing a solution allows for the key features and functionality to be defined and agreed upon before any UI design and style setting occurs. Taking this into the prototype stage allows a realistic translation of the design and wireframe into interactivity to playback your requirements and demonstrate key user journeys.
How can ClearPeople help?
Our award-winning team of UX consultants have honed their skills and processes to achieve the best results to deliver better engagement. We work with you to better understand how to make your digital solution deliver against your business objectives and truly meet the needs and requirements of your users.