PwC UK’s Annual Law Firms’ Survey 2016 revealed that embracing the full capacity of technology in the legal and professional services industry is non-negotiable if businesses want to stay competitive.
To stay at the top of your game and not only win new business, but also retain your current clients, it’s important to embrace technology like never before to differentiate your service offering and provide true value to your clients.
That’s where Essentials Engage comes in…
A bespoke digital, content-driven website solution designed to strengthen your relationships with clients and prospects that:
- Acts as reference and research tool
- Generates and supports sales for professional services organisations
- Acts as an internal know-how database
- Delivers value-added services with bespoke content delivered securely to key clients.
Underpinning your digital strategy, Essentials Engage is a powerful website and publishing solution to deliver a seamless modern digital experience for you to engage with your clients and prospects. With bespoke branding and essential features, it puts the power of customer engagement in the hands of the professional marketers and content contributors by utilising the best components of the Sitecore content management system.
Branded Experience and Publishing Hub
A fully functioning and bespoke branded online publishing experience that includes page templates, search, profile personalisation, events, video and media, and key calls-to-action. This is all built using the best-of-breed Sitecore engagement framework for a seamless content management experience.
Deliver a close-up and personal experience by knowing your clients and letting them adjust their own individual experience. Set general preferences at the organisation level, while individuals set their own preferences. For instance, deliver different experiences to the Compliance Manager and the HR Manager within the same organisation.
Topic Hub & Expert Hub
Bring your staff and their expertise directly to your clients and prospects, allowing you to share your knowledge, assets and content and retain “top of mind” position. ‘Topic Hub’ pulls together content related to one or more topics, while ‘Expert Hub’ pulls together content related to one or more experts. For your non-expert audiences looking for a consolidated view, this provides huge value and generally is perceived as incredibly helpful.
Draw in new prospects and leverage all your high quality and expert content by publishing and sharing through social channels. In return, see both your engagement levels and your site visitors increase.
A mobile app experience, providing the latest updates, content headlines and alerts straight to a mobile device with direct click through to full online articles. Engage your customers instantly with mobile when publishing content that matches their preferences.
Clever and engaging online forms for calls-to-action, polls, sign-ups and mini-questionnaires. Engage your customers when they are requesting specific information or making an enquiry, while maintaining full compliance with the Data Protection Act, GDPR and more.
Make yourself invaluable to your high-value client relationships by providing them with access to their own unique Client Hub. This is a secure extranet experience where they can manage their profile and subscriptions. From here, your client’s staff have access to high-value thought leadership material and bespoke client content. Keep your clients up to date on specific areas that are vital to their business.
For the users looking for that needle in the haystack, Essential Engage delivers a search experience that works across all content, topics and expert areas – even across languages. With an easy user experience for the technically challenged, and with powerful refiners and filters for the expert users.
More than standard web usage analytics, the analytics features provide a view of content effectiveness, usage behaviour and path analysis. It allows you to view the scoring of content, test content and of course assess how to optimise content to be more efficient.
Complete Managed Service and a single monthly fee
Essentials Engage is delivered as a fully managed service offering to ensure you get the most out of your investment with all the costs for upgrades, hosting, security, backup and performance SLAs built into one, single monthly fee.
Other optional features include:
Event Management, Campaign Sites, Email Marketing and CRM Integration.
Don’t just take our word for it
We worked with global law firm CMS to design and develop the award-winning Law-Now website, offering a one-stop-shop of expert commentary and updates on legal issues affecting 80 areas of law in 25 sectors and across 30 jurisdictions. It is helping to generate new leads as well as nurturing existing clients which is bringing in increased revenue for CMS and firmly cementing them as a market leader.
Get in touch
If you want to hear more about how our award-winning website design and development team can enhance your organisation’s marketing and business development with expert advice on content management systems and customer engagement, get in touch with one of our experienced consultants to arrange a demo and discuss your requirements in more detail.