Here's a few tips that can help you to maximise your website’s conversion rate:
From product or service recommendations, emails to promotional banners, personalised content is a great way to engage your customers. Personalisation can be used to convey relevant messages to the right audience at the right time.
Why not make some of your content exclusive for online users only, or give specific codes to enable discounts for a select few? By offering value by visiting your website, you’ll encourage higher traffic and more desired outcomes.
3. Create a sense of urgency
Give your offers a time limit to encourage visitors to your website to act fast.
4. Optimise your forms
Do your forms ask for the right information – and more importantly, the right amount of information? Forms with as few fields as possible means that your visitors have less to do to receive the information they need. Of course, you’ll want to nurture them to ensure you can ascertain more information about them further down the line.
5. Remember basic publishing rules
If your calls to action are placed “above-the-fold” of your website, they’re more likely to be seen and actioned upon.
6. If it’s not important, don’t include it
Only include content and links that is helpful to your audience and their goals, avoid all clutter on every web page.
7. Pictures speak a thousand words
Use high-quality imagery to get your message across.
8. Language and tone
Your audience expects a website to be clear and simple. Cut out the jargon and adapt the tone of your web content to meet your audience’s requirements.
9. Create dedicated landing pages
If your visitors are coming to your site from specific advertising or social campaigns, publish a dedicated landing page that focuses on your core message and call to action rather than directing them to a generic page or worse, your homepage. You want to always meet their expectations on what they will see when they click through.
10. Set up preference centres
Not all of your content will be relevant to everybody. When encouraging sign-ups, why not set up preference centres so your audience only receive the information they want?
11. Include endorsements and reviews
With so much choice out there, customers want to know that your services or products have worked for other businesses and people, so include some testimonials from your current clients describing why they should choose you.
12. Test and learn
Click test with a user test group to see whether they click on the things you intend them to click on and experiment with AB testing to see what design and content combinations works best for your audience.
13. Analyse and optimise
There are many analytics tools out there from heat mapping to tree testing, analyse the data on your website to gain insight into what is working well and what isn’t.
14. Make use of psychological percussive frameworks
Frameworks like AIDA (Attention, Interest, Desire, Action) help direct your audience down a flow path, such as:
- Contrast: our eyes are drawn to things that stand out from their surroundings
- Directional cues: our eyes can be drawn by the shape or path of objects
- Animation: our eyes are drawn to things that move
- Visual Imagery: vision trumps all senses and is the most direct way to perception, particularly if it contains people.
15. It’s all about the UX
Your audience’s user experience needs to be seamless and intuitive to guide them through the site in the best possible way to reach their desired outcome. ClearPeople’s UX consultants would be pleased to discuss this further with you – get in touch today!