Not a job for the faint-hearted, the Intranet Manager ensures the successful delivery and adoption of an indispensable system we use in our daily working lives - the intranet - but what are the skills necessary to be effective in this kingpin role?

Being empathetic is critical. It’s important to understand the audience, working from a user-centred approach to understand the pain points and needs of the users in order to support them and drive improvement forward. Being motivated by delivering efficiencies, improving communication, collaboration and knowledge sharing is fundamental. 


It’s a necessity to have excellent communication skills because the ability to manage multiple stakeholders, work with complex requirements and motivate change within an organisation’s culture is super important. Being strategic is key, ensuring that bench-marking and measurement is recorded in order to justify cost and leverage future funds for improvement. 


Finally, it goes without saying that an essential Intranet Manager is the guardian for the intranet, ensuring that good governance is adhered to, guidelines are put in place and that the content managers are trained and supported in their roles, which all help keep the intranet updated and relevant.


The essential Intranet Manager should understand the Digital Workspace


Take a peek at the similarities between this and other essential items on our Essential Communications Intranet page. 

Author bio

Ricky Wallace
Ricky Wallace
Marketing Manager
I manage the delivery of ClearPeople’s marketing strategy. When I’m not getting excited about delighting customers with exceptional experiences, researching the latest tech trends or analysing data to glean insight, I’m often seen dancing to Little Mix or watching Emmerdale.


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