Our team of consultants are expert in researching and have access to numerous data and information sources that can provide invaluable user intelligence. We use a number of desktop tools to help us access market data and competitive insight. Part of our desktop research activity is to thoroughly research your competitors’ online activity and identify their strengths and weaknesses to help form recommendations for your digital strategy.

Building the bigger picture

Broadly speaking one of the great benefits of desk research, also known as secondary research is building up the picture of who our customers are, who their customers are and who their competitors are. Through this research we also understand where our customers are positioned on their digital journey, this is key for digital strategy development.

We create our customer pictures in a number of ways, we scour the internet for users’ contributions across forums, FAQs and the like and through the use of online tools, searches, and analytics we’re able to see how users access and use a service. From there we can quickly determine what the positive and negative experiences of a service are and suggest ways to improve the experience.

Desktop research
“Our desktop research activity is to thoroughly research your competitors’ online activity and identify their strengths and weaknesses to help form recommendations.”