Developing a look and feel is the time when we source creative inspiration and generate creative ideas. We capture these as hand drawn scamps and mood boards. We don’t just jump straight into screen design as we feel this is restrictive and doesn't allow us to create something unique and different by combining new elements together in different ways.
Creating mood boards is all about finding source inspiration and combining it together in new ways to create a new combination of elements. This might be around one particular item of functionality or around a whole concept. A great mood board should draw you in and make you want to discover more. It should give you a clear sense of style and art direction as well as a feeling for how things could work.
Inspiration for mood boards comes to us from many different places and directions. Film, Art, Architecture, Industrial Design and even sweet wrapper papers have been great sources in the past!
We obviously look at your competitors and take potential influences from them in terms of best practice, and we look at comparators that may not be in the same field, but are talking to the same users.
The idea of our mood boards is that we ask you to slightly squint your eyes when you look at it to get an impression of how an experience might “look and feel”. So it is not about focusing on the details but on the overall feeling it gives. Kind of like Digital Impressionism!
“Inspiration for mood boards comes to us from many different places and directions. Film, Art, Architecture, Industrial Design and even sweet wrapper papers have been great sources in the past!”