Digital Transformation – The Age of Innocence, Inertia or Innovation?

Microsoft have recently released the results of a UK-wide study that assesses the impact digital transformation is having at a time of great uncertainty in the British economy. Packed with views from more than 1,000 business and IT leaders from large UK organisations across a variety of sectors, Digital Transformation: The Age of Innocence, Inertia or Innovation? illustrates how digital transformation is not simply and IT department initiative or reinventing services for a mobile world, but the responsibility of an entire organisation.

Yet despite digital transformation being regarded as one of the most important steps in business evolution, many respondents in the survey are yet to grasp the true value that enhanced digital strategies can deliver. 

Some key findings in the report show:
  • Disruption is real – nearly half of all business leaders (44%) think their existing business models will cease to exist within the next five years.
  • It’s happening quickly – half of all organisations think that their industry will be disrupted within the next two years.
  • Taking action is the only option – yet almost half (46%) of business decision makers think their senior leadership are unwilling to disrupt their existing businesses in order to grow and compete more in the future.

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Digital Transformation

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