Consultagency - a new breed of business

by Wes Hogg, Digital Strategy Services Director@ClearPeople

15/09/2014

We know it’s a bit of a mouthful, but it’s the best way of describing what we are! Our mission is to bring clients’ internal and external worlds together, fusing the skills of technical consulting with creative digital marketing agency services to create a new hybrid; not a consultancy and not an agency, but a Consultagency.

Traditionally, clients split their digital budget between their Marketing team and their IT team. The marketing team running their external digital world through the Internet, and the IT team having control over internal systems, such as Intranets, Document Management and others.

These can be quite fractious relationships as their objectives can be very different and here’s where we step in. Because we understand both worlds and their objectives we can make sure that we design solutions that exceed both.

Our technical consultants and our digital agency guys work together every day and they know when and how to make compromises that are for the greater good of all. They know how to translate from “marketing-ese” to “IT speak” and vice-versa, we do it every day!

It’s a relatively new affair between the two worlds and has taken some adjustment - the consultants have taken their ties off and the agency-types have bought a few long sleeved shirts! But the joining of the teams brings our clients the best of both worlds, allowing us to help bring their IT and Marketing teams together.

A new brand for a new breed of business.

So, with our new proposition we needed a new, shiny brand and a website that “sets out our stall” and puts across our new positioning. 

clearpeople website homepage

Our new brand is designed to express our personality of being “bright, expert humans” who believe in “honesty, simplicity and clarity”. We hope that our beliefs are conveyed in the design, tone of voice and copy style and that our colour palette and illustration conveys our personality.

Personally, we believe it to be a breath of fresh air in the industry and a site like no other, for a new breed of business like no other.

Please do get in touch and see how a bit of Consultagency can help your business.