GADM Session - Digital Transformation

24th November, 2016

ClearPeople's Managing Director, Katya Linossi, joins the Global Academy of Digital Marketing (GADM) to demonstrate the importance of combining people, process and technology to affect positive change and how different industries can learn from each other to ensure that digital is helping businesses to reach their organisational goals.

Thursday
4:00 PM - 6:00 PM

ICETANK
5-7 Grape Street
WC2H 8DW London

Adapting to the new normal: The Four Pillars of Digital Transformation

With technology changing both our professional and personal lives, it has enabled us to innovate in a way that has never before been possible. Digital has raised our expectations and we are living a new normal. But this new normal didn’t happen overnight – digital transformation is a journey, and not one without its pitfalls and challenges.

Katya Linossi, Co-founder and Managing Director of digital consultancy, ClearPeople, and Entrepreneur of the Year at the 2015 Stevies Awards for Women in Business will be discussing how digital transformation, if planned correctly, can be the driver to: 

  • Empower your employees
  • Engage your customers
  • Optimise your operations
  • Totally transform your organisation

She'll be joined by Cystic Fibrosis Trust to discuss the programme of works that contributed to the organisation winning the Workplace Transformation Project of the Year at the UKIT Awards in 2015.

Also on the agenda

  • CitiBank’s experiences of digital transformation from within the banking sector
  • Foolproof discussing developing a user experience strategy in an age of Digital Transformation

Following the presentations, there will be a book launch of the 4th edition of the best-selling "Understanding Digital Marketing" by GADM's founder, Damian Ryan.

Register your place here.