Evolution not Revolution: How your digital strategy does not have to reinvent the wheel
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem from.
More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This session seeks to educate the audience that digital is an inherent extension of the traditional communications we have been using for many years and it is not necessary to reinvent the wheel when it comes to your digital strategy. You simply have to take a step back, identify you’re your customers need and understand that you can use technology to solve your customer’s problems.
We will argue that digital wasn’t created, it was a natural evolution of techniques required to solve business problems. Companies have always had to service their customers and create insightful and positive experiences at each touch point. This webinar will explain how digital marketing and technology has enabled businesses to transform their communications to meet the demands of their customers in an evolutionary, not revolutionary, way. As customers’ expectations continue to rise, digital has had to evolve in order to meet these growing expectations. Customer experience and enabling technologies are intrinsically linked and will continue to define business transformation.
Join this webinar to learn:
- Key tips for simplifying your digital marketing strategy
- How digital is an inherent extension of traditional communications
- How to better identify the needs of your customers through the use of technology
- How you can leverage cloud technologies to reach your customers no matter where they are in the world