The Power of Storytelling in the Charity Sector
Engagement is integral to a charity’s success. Be it online or offline, the combination of emotional connections with your audience helps you to tell relevant, compelling stories that drive your messages home.
From donors to trustees, supporters to volunteers, engaging with your audience online is crucial in encouraging collaboration, fundraising and support.
Content marketing, social media advocacy, email marketing, SEO, user experience and personalisation all have their part to play, and we are hearing more and more from our clients in the sector that audiences are seeking a consistent and integrated approach to giving the right information without bombarding them with irrelevant messages.
Moderated by Katya Linossi, Co-founder and Managing Director of ClearPeople, we’ll be discussing the many tactics that come into play to ensure you have the ability to inform, educate and build lasting and personal relationships with your audience groups.
Who should attend?
This roundtable session has been designed specifically to allow marketing, communications and digital professionals in the charity sector to share their thoughts and expertise and learn from each other's experiences in enhancing digital engagement and online conversions.
What our guests say:
“At a ClearPeople seminar, the speakers talk about the issues we all face.” Gensler
“It makes you think about where your organisation is, and where it has to get to.” Alliance Trust
“It helps to inform the implementation of your organisation’s transformation strategy.” Independent Standards Parliamentary Authority