Review your User Experience design to enhance your customer relationships

Posted 20 October 2017 12:00 AM by Ricky Wallace, Marketing Manager @ ClearPeople

As more businesses now rely on digital as their main customer touchpoint, user experience is intrinsically linked with customer experience. To ensure your customers, prospects and employees have the very best experience with your brand online, it is important to review your website and intranet to guarantee these platforms engage with your audiences in the best possible way to achieve the results you want.

At ClearPeople, we strive to create positive user experiences in the digital products and services we deliver and ensure four key ingredients that make up a good user experience run through all our projects.

Visual Design

The first hook into getting users to stay where they are and explore further


The second ingredient of experience that clearly lets users know what is on offer

Ease of Use

The active ingredient in which users connect with the product or service


The final ingredient which ensures it delivers on purpose and meets the users’ need

It is quite easy to get bogged down in getting your website or intranet to look beautiful and meet your own needs. But it is so important to test your digital platforms and make sure they work well for your end-users.

We work with our clients to provide them with a detailed understanding of how their users experience their intranet or website from beginning to end.

It starts with a review of the system in question to see how well it complies to recognised patterns of usability principles as recommended by the Nielsen Norman Group. Based on these best-practice principles of interaction design, we then evaluate the key attributes of your intranet or website such as usability patterns, visual design, content hierarchy, interaction, functionality, and system performance.

Benefits of a UX Design Review

A UX Design Review can work wonders in enhancing your customer relationships. Find out what user experience improvements can be made to your systems by objectively strength-testing the user experience through the eyes of qualified UX practitioners: 

  • Highlight friction points in your key user journeys and identify gaps in the system provision
  • Qualify moments of delight for your users, be that your employees for your intranet, or customers and prospects on your website
  • Get an objective view of the current state of your intranet or website 

An experienced team

With Nielsen Norman Group UX certifications and 100s of client projects under our belt, ClearPeople’s User Experience team have helped our clients define beautiful and engaging experiences to ensure the direction of their digital projects puts users at their core. Contact us today for more information on hoe we can help your business and enhance your relationships online. 


Add your comment





intranet Modern SharePoint teamwork employee engagement digital workspace SharePoint JavaScript Windows Azure Digital Transformation staff satisfaction productivity Microsoft Teams Office 365 Yammer cms content management system agile GDPR Microsoft Graph collaboration Microsoft sharepoint 2016 upgrade migration SharePoint Online 2016 Tech Trends Digital Disruption Context marketing marketing SharePoint 2010 SharePoint 2013 TFS Git security kentico Analytics jquery QA Quality Assurance testing content management websites Sitecore sitecore marketplace sitecore module cloud Microsoft Cloud Storage digital strategy technical consulting sitecore modules Experience database Sitecore 7 Sitecore 8 support account management customer experience Data Storage cms integration front end front end development prototype Cloud Storage StorSimple Front-end Development Layout SharePoint 2013 colour palette UI design website design log viewer sitecore cms website Azure big data business-critical sharepoint accessibility android apple chrome clear people clearpeople debug emulator ios mobile testing opera resize adobe desktop flash ie10 internet explorer 10 metro windows 8 bcsp Advanced System Reporter reporting framework ControlMode form control master page placeholder publishing console SharePoint 2007 SharePoint error search search results search values software testing testing scenario audit content information architecture retention schedules PowerShell QuickLaunch scripts SharePoint server 2010 business solutions metalogix replication replicator storagepoint stena technet UK Technet picture library slideshow web part RTM released to manufacturing caml caml query MOSS 2007 query infopath