Review your User Experience design to enhance your customer relationships

Posted 20 October 2017 12:00 AM by Ricky Wallace, Marketing Manager @ ClearPeople

As more businesses now rely on digital as their main customer touchpoint, user experience is intrinsically linked with customer experience. To ensure your customers, prospects and employees have the very best experience with your brand online, it is important to review your website and intranet to guarantee these platforms engage with your audiences in the best possible way to achieve the results you want.

At ClearPeople, we strive to create positive user experiences in the digital products and services we deliver and ensure four key ingredients that make up a good user experience run through all our projects.

Visual Design

The first hook into getting users to stay where they are and explore further

Content

The second ingredient of experience that clearly lets users know what is on offer

Ease of Use

The active ingredient in which users connect with the product or service

Utility

The final ingredient which ensures it delivers on purpose and meets the users’ need

It is quite easy to get bogged down in getting your website or intranet to look beautiful and meet your own needs. But it is so important to test your digital platforms and make sure they work well for your end-users.

We work with our clients to provide them with a detailed understanding of how their users experience their intranet or website from beginning to end.

It starts with a review of the system in question to see how well it complies to recognised patterns of usability principles as recommended by the Nielsen Norman Group. Based on these best-practice principles of interaction design, we then evaluate the key attributes of your intranet or website such as usability patterns, visual design, content hierarchy, interaction, functionality, and system performance.

Benefits of a UX Design Review

A UX Design Review can work wonders in enhancing your customer relationships. Find out what user experience improvements can be made to your systems by objectively strength-testing the user experience through the eyes of qualified UX practitioners: 

  • Highlight friction points in your key user journeys and identify gaps in the system provision
  • Qualify moments of delight for your users, be that your employees for your intranet, or customers and prospects on your website
  • Get an objective view of the current state of your intranet or website 

An experienced team

With Nielsen Norman Group UX certifications and 100s of client projects under our belt, ClearPeople’s User Experience team have helped our clients define beautiful and engaging experiences to ensure the direction of their digital projects puts users at their core. Contact us today for more information on hoe we can help your business and enhance your relationships online. 

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