Survival of the Fittest – How digital is transforming business

Posted 5 January 2017 12:00 AM by Ricky Wallace, Marketing Manager @ ClearPeople

In the words of Charles Darwin “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” 

In today’s business landscape, this idea could not be more prevalent with organisations needing to embrace digital change to improve efficiency, remain competitive and most importantly, delight their customers.

The MIT Centre for Digital Business describes digital transformation as “the use of technology to radically improve performance or reach of enterprises.”
The emphasis here is on technology, but it is important to remember that technology is the enabler for change and that the driver for this change is the real focus of digital transformation. That driver is customer experience

Consumers now expect a superlative service, faster and cheaper. Digital has changed their expectations in a 24/7 world. The term “death by digital disruption” has been used to illustrate how companies like Kodak who failed to evolve their business models have found it increasingly difficult to grow in a space they once dominated as they’re being overtaken by competitors who embraced digital transformation much more readily. 

So it is fundamental that businesses seek to transform their business models to stay relevant in this new consumer age. Especially with the rise of digital-first organisations like Netflix, Airbnb and Uber who are turning their respective industries on their heads.

To think “digital first” is easy for a start-up. Their very foundations can be built on a whole new business model. But what about the organisations that have been around for years? With their well-known brands and cultures, tried and tested processes, and legacy systems, their quest to transform how they work through technology and compete with newer organisations with digital at their heart of marketing, selling, and delivering their products and services is a much harder mountain to climb.

Microsoft have recently released the results of a UK-wide study that assesses the impact digital transformation is having at a time of great uncertainty in the British economy. Packed with views from more than 1,000 business and IT leaders from large UK organisations across a variety of sectors, Digital Transformation: The Age of Innocence, Inertia or Innovation? illustrates how digital transformation is not simply an IT department initiative or reinventing services for a mobile world, but the responsibility of an entire organisation.

Yet despite digital transformation being regarded as one of the most important steps in business evolution, many respondents in the survey are yet to grasp the true value that enhanced digital strategies can deliver. 

Some key findings in the report show:

  • Disruption is real – nearly half of all business leaders (44%) think their existing business models will cease to exist within the next five years.
  • It’s happening quickly – half of all organisations think that their industry will be disrupted within the next two years.
  • Taking action is the only option – yet almost half (46%) of business decision makers think their senior leadership are unwilling to disrupt their existing businesses in order to grow and compete more in the future.

Download the full report here.


Add your comment





intranet Modern SharePoint teamwork employee engagement digital workspace SharePoint JavaScript Windows Azure Digital Transformation staff satisfaction productivity Microsoft Teams Office 365 Yammer cms content management system agile GDPR Microsoft Graph collaboration Microsoft sharepoint 2016 upgrade migration SharePoint Online 2016 Tech Trends Digital Disruption Context marketing marketing SharePoint 2010 SharePoint 2013 TFS Git security kentico Analytics jquery QA Quality Assurance testing content management websites Sitecore sitecore marketplace sitecore module cloud Microsoft Cloud Storage digital strategy technical consulting sitecore modules Experience database Sitecore 7 Sitecore 8 support account management customer experience Data Storage cms integration front end front end development prototype Cloud Storage StorSimple Front-end Development Layout SharePoint 2013 colour palette UI design website design log viewer sitecore cms website Azure big data business-critical sharepoint accessibility android apple chrome clear people clearpeople debug emulator ios mobile testing opera resize adobe desktop flash ie10 internet explorer 10 metro windows 8 bcsp Advanced System Reporter reporting framework ControlMode form control master page placeholder publishing console SharePoint 2007 SharePoint error search search results search values software testing testing scenario audit content information architecture retention schedules PowerShell QuickLaunch scripts SharePoint server 2010 business solutions metalogix replication replicator storagepoint stena technet UK Technet picture library slideshow web part RTM released to manufacturing caml caml query MOSS 2007 query infopath