ClearPeople: Facing the challenge of leading the way with strategic Sitecore deployments

Posted 22 October 2014 12:00 AM by Barry McKaine, Operations Director @ ClearPeople

"Sitecore's partners seem unable to deal with the increasing complexity of deployments and digital strategies."

You can download the Gartner report here.

Gartner’s recently published report on Web Content Management Systems made some interesting observations on how Sitecore’s CMS was currently perceived in the marketplace. Whilst on the one hand the report recognised the CMS for its ease of use and adoption within businesses, along with an openness to address key customer needs, Gartner raised concerns around some of Sitecore’s partner capabilities.  

On reading the above statement, I found myself agreeing with the Gartner conclusion. However, rather than feeling knocked by the comment, I realised I am part of a company that is already addressing this deficit with our unique integrated digital agency and consultancy offering within the market.

During 2014, ClearPeople has been reassessing our positioning within the digital space. Building on our heritage of providing both digital services and technical consulting, I have been working with other members of the Senior Leadership Team to invest in strategic hires and processes to further strengthen our offering across these areas with the objective of remaining at the leading edge of delivering complex Sitecore projects.   
Yes, there are many agencies out there that can “do Sitecore builds”. In fact if this is all an organisation is looking for, then it is probably best for them to offshore this somewhere in the world other than the UK to save on costs.

What I am increasingly finding however is that companies are seeking more than just development build houses that can deliver a sound CMS build or re-platform. As the importance and maturing of the digital channel – and indeed the digital workplace - begins to take hold across organisations it is digital strategy, rather than business or functional requirements or a specific technology platform that is, and rightly so, driving expenditure and commitment to investments in business change.

The change and the challenge we have committed ourselves to at ClearPeople is to continue to ensure our proposition and service offering meets the needs of the ever shifting digital landscape. We see ourselves as a ‘Consultagency’ a hybrid breed of business offering both strategic digital services and technical consulting, meaning we can provide clients with a ‘best of both worlds’ approach.

So whilst some Sitecore partners struggle to deal with complex digital strategies and deployments, I believe our Consultagency ethos strongly positions ClearPeople to address the challenges that Gartner have identified within the Sitecore ecosystem in this area. Watch this digital space!


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