Online tools for Marketing Managers

Web Content Management  

Web Content Management Systems (WCMS) offer the answer to the quandary many webmasters and marketers face; how to keep your website up-to-date whilst avoiding time consuming and costly updates. A WCMS website will provide non-technical users with a tool to easily update and manage the content of your website.

The solutions we offer (SharePoint 2010 or Sitecore), provide an easy way for marketing teams to evaluate and update content without the assistance of costly web administrators. This ability to monitor and adapt web content is an important move away from static web content. Just as consumers have evolved into savvy web users, so too must marketers adjust their techniques.

ClearPeople will create a bespoke structure to support whatever functions your organisation requires i.e. forums, search, blogs and more. We are happy to discuss your objectives and will offer a unique perspective of the solutions available. Once you are up and running, you will be able to change content as you see fit, without any assistance. But don’t worry, if you ever get stuck, you can give us a call to help out.


Marketing Tool - Website Analytics:
Sitecore Online Marketing Suite (OMS) is a revolutionary new program designed specifically to provide marketers information about their website and online campaigns; in easy to understand language. OMS allows you to optimise your web analytics, change content and ultimately, provide an enhanced experience to your visitor.

OMS combines the following into one, simple program:

• Visitor Experience Analytics - understand who your visitors are and what they want to accomplish
• Real time site personalisation - profiles visitors and adjusts the web content to suit their interests
• ROI of campaigns - tangible results for online campaigns and user experiences of your website
• Leads for Sales teams - instant intelligence on prospects that have visited your website

For more on OMS click here.