Key Features of ClearCampaign Email Marketing Tool

Web interface and security

ClearCampaign is accessible via a web interface, providing secure access to the system from any PC with an Internet connection 24 hours a day. This ensures no large investment in hardware is required and there is no additional strain on the customer’s internal servers as all emails are sent through sophisticated fulfilment engines. Additional upgrades to the product are carried out free of charge and are implemented automatically. The system is secured to prevent access from unauthorised users.

Import of Existing Data

There are two methods of importing data:
1. Data can be uploaded to the system easily via the Data Import Wizard and reports are then generated on the amount of data including number of records.
2. If your data is held in a SQL or Oracle databases, ClearCampaign can link directly into the required area allowing the user to continue to host and interrogate their data.

Data Segmentation

Database segmentation allows you to create marketing campaigns for highly defined target groups. Criteria for your target group can be built around the contents of your database including aspects such as age, gender and postal area and can be saved for use again at a later date.

Email Creation

Using ClearCampaign's Email Wizard, you can easily create professional looking emails that accurately reflect your brand and portray a professional image to your customers. Add text, graphics and links to your emails as well as video, flash animation and attached files. Messages are created in html and plain text to ensure the recipient receives the correct format, test messages can be sent prior to the delivery of the authorised campaign for QA purposes.
   

Dispatching Messages

Once a message (email or SMS) is created a list must be chosen and the message can then be previewed and if required edited before it is sent out. If the message is ok to send then it is simply a case of authorising it and it will be sent within seconds.

Tracking Data

Once your campaign is underway you can monitor real time responses. ClearCampaign provides your business with detailed statistics including total open rates, unique opens, click stream analysis and the number of hard and soft bounce backs and out of office replies. Further to this, you can generate detailed reports on who has responded and interacted with your emails.
    

Full Message Management

ClearCampaign offers full message management by integrating all inbound messages on behalf of the client. Bounce backs are automatically logged in the database and reply to messages are stored for the client to access them personally. ClearCampaign uses
its own sophisticated removal system for all users who wish to unsubscribe ensuring the user is automatically removed on the email address that receives the message.