ClearPeople delivers a comprehensive consulting service that forms the basis of internal best practice for SALANS.

“Before we contacted ClearPeople, our website was achieving low to medium rankings within the principal search engines. We chose to work with ClearPeople due to their expertise within the legal sector. I have been impressed by their efficient and professional approach, their friendly manner and their ability to present solutions in a clear and accessible way. I am looking forward to the improved access and visibility of our site.”

Challenge

James Man, Global Marketing Database Manager of Salans, had two objectives to fulfil when he met with ClearPeople. Firstly, to ensure that the Salans website complies with the Disability Discrimination Act (DDA) i.e. making their site accessible to disabled people. Secondly, a practical and cost-efficient way to implement Search Engine Optimisation (SEO) without incurring high recurrent fees from external consultants.

SEO is a set of methods and practices aimed at improving the ranking of a website in search engine listings. In general, SEO has become an important consideration for all companies since the public increasingly use search engines to search for products,
services and information.

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